How to write your Marketing Strategy Statement

When you put the five key decisions of marketing strategy in a sentence form, it looks like this fill-in-the-blank statement:

Your company name is the leading category for target customers that provides unique benefit. Unlike competitors, your company does unique differentiator.

Our growth rate doubled when we focused and committed to this clear and simple marketing strategy.

Try it for yourself: Fill in the blanks to create the marketing strategy statement for your own business. Get some perspective from employees, friends and best customers. List all the possibilities and then make some decisions. Say it out loud a few times. You should feel clarity and power coming through. It will also show you a few things you could stop doing in your business that would create more focus.

Here's the real secret that successful companies practice with extreme discipline:Creating a clear marketing strategy is not what companies do after they get big, it's what small companies do to grow and get bigger in the first place