differences between Production , Selling and marketing concept simplified

differences between Production , Selling and marketing concept simplified

Marketing in Brief

Marketing Defenition 

Marketing is the process of anticipation , identification and satisfaction of customer needs through a profit 

Factors affecting Customer Satisfaction 

Friendly Employees

Helpful Employees

Quick Service

Billing Clarity

Knowledgeable employees

Accuracy of Billing

Billing Timelines

Courteous Employee

Marketers Must know the following

Themselves 

The Customers

The Competitors

The Environment

Marketing Manager

Is the bridge between company and customers 

Marketing Manager functions are

APIC

Analysis 

Planning 

Implementation 

Control 

Marketing Management

Art and Science 

To choose Target markets and  getting , keeping  and growing customers through creating  

Delivering and communicating superior customer value 

Differences between customers needs , wants and Demands 

Needs like hunger

Wants Hunger translated to want of bread 

Demands is a human want powered by Money 

Golden Rule

Ads can not make consumers buy things that they do not need 

Marketing Management philosophies 

Production then Product  then Selling then Marketing Concept then societal Marketing concept 

Though Marketing Management is Customer Driven

Push Strategy versus Pull Strategy 

Selling focuses on the needs of the Seller

Marketing focused on the needs of the buyers

How to Energize your team participation during brainstorming sessions

• Encourage open dialogue by making it clear at the outset that the final outcome is not predetermined 
• Suggest that people try to think outside of their individual or departmental roles. 
• Provide closure at the end of every meeting by assigning tasks and deadlines so people are accountable .
• Recognize and thank people who share their ideas and viewpoints in a positive manner—especially those who are willing to take the risk to challenge you.

What do You have to consider when implementing a Decision ?

• Priotrize tasks and who is responsible and allocate resources.                                                                                     If the sales force may not have extensive product knowledge and may need the help of a content profession.                                                                        You might need to assign an expert in product knowledge to work with the training department to develop a program.
• Set clear objectives  and inform about incentives. if A key account manager  is going to start managing the company's largest customer , so we have explain what this customer means to the organization and your expectations for managing the relationship. Determine  the  result in a pay increase or change in title, and follow up with your Human Resources department to make that happen.
• Continuous feedback on the implementation. Give your employees feedback on the progress of the implementation plan. Your input should be constructive and focused on accountability and execution. 
• Set a time for daily or weekly status meetings. This will help you stay informed of your group's progress during implementation.
• Take a look by yourself. Check with people informally. Ask them how the project is going and if they have any concerns about it. Be interested not only in issues related to implementation, such as schedule and budget, but also whether your employees believe that the project is effectively addressing the problem it is intended to solve.
• Recognize people's work. Implementation often goes unnoticed unless it fails. If things are going well, recognize individual contributions and celebrate successes.