Marketing in Brief

Marketing Defenition 

Marketing is the process of anticipation , identification and satisfaction of customer needs through a profit 

Factors affecting Customer Satisfaction 

Friendly Employees

Helpful Employees

Quick Service

Billing Clarity

Knowledgeable employees

Accuracy of Billing

Billing Timelines

Courteous Employee

Marketers Must know the following

Themselves 

The Customers

The Competitors

The Environment

Marketing Manager

Is the bridge between company and customers 

Marketing Manager functions are

APIC

Analysis 

Planning 

Implementation 

Control 

Marketing Management

Art and Science 

To choose Target markets and  getting , keeping  and growing customers through creating  

Delivering and communicating superior customer value 

Differences between customers needs , wants and Demands 

Needs like hunger

Wants Hunger translated to want of bread 

Demands is a human want powered by Money 

Golden Rule

Ads can not make consumers buy things that they do not need 

Marketing Management philosophies 

Production then Product  then Selling then Marketing Concept then societal Marketing concept 

Though Marketing Management is Customer Driven

Push Strategy versus Pull Strategy 

Selling focuses on the needs of the Seller

Marketing focused on the needs of the buyers