when concept of competitive Intelligence emerged early eighties last century nobody expect that it would entail all those details related now
As CI is not just analyzing competitors but it is a whole operation about making any organization more competitive relative to its entire environment especially stakeholders: customers,
competitors, distributors, , and all going economic data.
And as It is competitive so focus always is about extrinsic factors and environment around
CI units now are a part of any major organization for the sake of not only facing threats but
also capitalizing opportunities
So CI plays a major role in strategic Decision Making
Difference between Strategic Intelligence and Tactical Intelligence
Strategic Intelligence (SI) is about long term, looking at issues related to companys competitiveness within 2 years.
But actual time for forecasting depends on the industry and how quickly changing.
questions to be answered are
Where should we as a company be in X years?
What are the strategic risks and opportunities expected ?
Tactical Intelligence : to improve short term decisions
As grow market share or profits
Generally, it is informations that you would need to support the sales process in an organization.
It investigates various aspects of a product marketing
The Aim of CI especially tactical intelligence is Competitive Advantage
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