Basic Skills and Job Description for Pharmaceutical Field Trainers

Pharmaceutical Field Trainer Job Description

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A pharmaceutical field trainer is responsible for organizing, managing and motivating a pharmaceutical company’s sales force. Members of this sales force is also known as medical representatives. The field trainers interview, hire and direct other sales people, develop leads, makes schedules and assigns sales zones for the sales staff under him. They train the staff on a wide variety of sales pitches or techniques i.e. the points to be stressed when meeting a customer.

Most pharmaceutical field trainers do a lot of selling themselves. They are considered to be important personnel of the company because they make a direct contribution to the company’s profits. They have to ensure that their staff well comprehends the sales mission and have a tight grip on the company’s products and services.  Most pharmaceutical field trainers also demonstrate to their team, as well as potential customers, how the products are to be used.

Pharmaceutical Field Trainer Duties and Responsibilities

Some common duties of a pharmaceutical field trainer would involve the following:

• Planning timetables and work schedules.

• Building effective business relationships with healthcare customers and partners.

• Developing strategies for approaching probable customers and increasing sales.

• Distributing samples to licensed physicians and professionals.

• Distributing new drug information to healthcare professionals.

• Answering queries of healthcare professionals.

• Organizing and executing sales presentations.

• Taking sales orders from customers.

Pharmaceutical Field Trainer Skills and Specifications

Some of the core skills expected from a pharmaceutical field trainer are as follows:

• Strong leadership skills and the ability to keep those in the team working as a team and ensuring that their morale remains high.

• Strong communication skills for forging sales ideas. Such professionals must be energetic, driven, organized and target achievers.

• Creative and personable while reaching out to the potential clients for sales pitches.

• Basic mathematics and computer skills that would allow them to compute the total sales achieved within a particular time frame as well as keeping track of new accounts as also the status of those who are under his training.

Simplified Job Description of Field Trainer

Training the candidate is one of the most important roles that helps in shaping and molding the career of a person by making full utilization of his/her potential to achieve the organization's mission. The role of a field trainer is to make the trainee aware of his/her core skills, to make him/her feel confident, and to motivate him/her to achieve the assigned goals and objectives. Field trainer responsibilities comprise designing the training material in such a manner so as to support the training needs of the field trainee, which in turn will enhance the quality of work done.

Key Responsibilities of a Field Trainer

A field trainer is required whenever a newly hired staff needs to be trained on field to carry out the relevant work allocated to them.

Field trainers mostly need to give training to the individuals doing sales jobs and provide guidance on how to perform their duties effectively.

For this, they design a training program and develop material that will help the trainee in achieving his/her field targets.

 Here is a detailed description that will help you to give a better idea about the key responsibilities that need to be carried out by a field trainer in different sectors .

Field Trainer for Sales: In this sector, the field trainer identifies the training needs, coordinates, and delivers the sales training according to the business needs and ensures that all gaps in knowledge, skills, and competency have been filled out completely to ensure that the training is compliant with the practical techniques that need to be used on field. He/she also provides post training support and reinforces tools that will enhance the performance of the sales trainee. He/she uses various techniques to heighten their level of performance on the field.

2. Thus, for the trainees, a field trainer must be able to project himself/herself as a role model. He/she should be able to clearly and effectively communicate the expectations to the juniors and guide them on how to add value to their overall work and performance. He/she is responsible for reviewing and evaluating the progress of the trainees during the training sessions and provide them with the relevant feedback that will help them in improving their individual performance as well as help in enhancing their personal skills and attributes. He/she makes sure that every trainee applies the concepts taught in the classroom to their field work and makes sure that every query has been resolved. He/she is involved in scheduling the training programs, reserving the rooms, and setting up the relevant training equipment. Thus, he/she develops training modules to suit and meet the organization's goals.

Essential Skills

To ensure success as a field trainer, one should have exceptional communication skills and should be able to train and teach in a clear, concise manner. He/she should be patient and also should have the ability to motivate the trainees to achieve high levels of performance. He/she should be able to answer and solve each and every query of the trainee. He/she should be empathetic towards the trainee's needs as well as respect his/her views. He/she should be able to develop innovative ideas to meet the changing training needs.